Dear Friend of Insight for Living:
There are two questions that sound alike but are different. Very different when you stop and think about it.
“How much does it cost?” and “What’s it worth?”
When you shop, you can ask either question, but invariably, you’ll be given the price of the item . . . not the worth of it. But, really, the cost of something is only its actual price. The worth is its personal value. There’s a world of difference between the two. Any salesperson can quote the cost . . . but only you can determine the worth.
I’m convinced that the difference between handling our money wisely or foolishly is largely determined by the interplay between these two forces. We know we’ve spent wisely when the cost is eclipsed by the worth.
As we come to the end of our fiscal year on June 30, I’m asking you to consider the worth of Insight for Living’s ministry to you today. Has this ministry been used by the Lord to literally change your life in some particular way?
We receive hundreds of letters every day that represent only a fraction of the impact God is making in the world through the practical teaching of His Word. And the worth of these changed lives? Immeasurable.
There’s one letter I’d like to share, this one from Colorado:
Thank you, thank you for your faithfulness in staying true to God’s Word. The financial gift I send is my vote of confidence that I want Insight for Living to continue to encourage the next generation—and the one after that, God willing.
This listener has made the connection between worth and cost. She’s remembered Jesus’s words: “Store up for yourselves treasures in heaven, where neither moth nor rust destroys . . . for where your treasure is, there your heart will be also” (Matthew 6:20–21).
Each June as our fiscal year ends and the Board of Directors approves our budget for the next year, I ask myself, How much will the worldwide impact of Insight for Living cost this year?
We are facing a significant income shortfall this month. Despite living within our budget, and even cutting costs wherever possible, our year-to-date income is nearly $1 million below our budgeted expectations. We are praying that God will provide for our needs through friends like you.
Will you come alongside us this month with a generous fiscal year-end donation? I’m urging you—don’t miss this opportunity. Join us in making an impact today. Together we can meet the costs of this fiscal year . . . and achieve the inestimable value of changed lives for eternity.
May I hear from you today?
Brothers & Sisters in Christ,
I so enjoy, Dr. Swindoll’s sermons and the way the Lord has worked through his wonderful ministry; Insight For Living! He is also one of the greatest Christian authors you will ever read!
“Have a blessed day, I am.”
A. T. S .